12 ways in which we can solve the most pressing issues in communications in 2025
We understand that communications is a tough, complex business.
We also think that AI can help solve many of the challenges when properly applied.
As we look forward to the new year, we unwrap some of the biggest issues and look at how AI can solve them.
Today:
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“Quantifying the ROI of our communication strategies is essential for securing ongoing support and investment.”
AI has a mega business case through massively reduced amplification costs (by creating content that is actually relevant) to improving SEO performance and eliminating redundant tools
So that you can be an influencer, instead of paying influencers
For example, InferenceCloud has enabled clients to significantly boost engagement levels and outperform on conversion metrics by the simple fact that creating truly engaging and relevant content eliminates the need for artificial amplification.
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“The increasing complexity of our communications environment demands unparalleled agility and foresight”
AI is an opportunity to make things dramatically simpler by providing clear recommendations and insights instead of a mass of data
So that you can focus on communicating instead of managing an increasingly chaotic environment
For example, InferenceCloud provides clear and simple recommendations based on audiences, competitors and the media. These insights can be translated directly into communications plans and content without the need to unpick complex analysis.
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“Ensuring clear and effective communication across all levels of the organization is a constant challenge”
AI gives you a deep understanding of audience needs, including employees at all levels of and in all parts of your organization
So that you can focus on telling great internal stories knowing that they will resonate and be heard
For example, InferenceCloud can identify the critical messages and talking points for a junior in one part of your organization, and pick a different set of messages that better work for a senior employee in another unit - giving you the ability to reach all employees with the power of your message.
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“Juggling an ever increasing number of tools and platforms is overwhelming and hinders our efficiency”
AI is an opportunity to simplify workflows and cut many redundant process steps from your day
So that you can focus on communications instead of mastering tools
For example, InferenceCloud offers the potential to replace numerous analytics and monitoring solutions, replacing hard to interpret dashboards with clear audience focused recommendations. These can be turned directly into communication plans and content.
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“Our reputation is invaluable, and managing it requires constant vigilance and proactive strategies”
AI continually monitors the alignment of your messaging and media & social perception giving you an early warning of trouble, whist enabling you to quickly respond to issues
So that you can focus on boosting your reputation instead of defending it
For example, InferenceCloud gives you a dashboard with qualitative insights (rather than arbitrary measurements) showing you where aligned messaging could benefit from additional amplification, where messaging is failing to meet the mark and where there are potential reputational risks due to misalignment.
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“Staying ahead in a rapidly evolving media landscape feels like hitting a moving target”
AI keeps ahead of the curve using Agents that actively explore and understand the media landscape rather than using a fixed and obsolete set of sources
So that you can analyze the news rather than analyze the platforms
For example, InferenceCloud media monitoring uses Agents that take specific personas to search for valid news and information sources for specific topics. This means our source list is always up to date not matter the topic, industry or need.
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“Communicating effectively across diverse cultures and regions requires a nuanced and flexible approach”
AI understands these differences, from very specific audience needs to subtle nuances in language and dialect
So that you can set the global direction with confidence in local understanding
For example, InferenceCloud identifies the specific differences in local audience priorities (which can be significant) so you can tailor the message for each location. We can handle languages, localized dialects and even industry and customer specific terms.
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“We are constantly asked to do more with less, juggling tight budgets and limited resources”
AI can do much of the time consuming & tedious work, giving you everything you need to be super human
So that you can focus on being a communications expert again
For example, InferenceCloud will summarize all of our rich data and content research into a simple human focused “briefing document” containing the perfect starting point for brilliant communications - including research notes, suggested storyline, key messages, audience priorities, SEO, content titles and and and and….
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“In times of crisis, the speed and precision of our response can make or break our reputation”
AI can dramatically shorten content time to market to enable fast response, and quickly help you gauge the resonance and suitability of response strategies
So that you can manage the situation with confidence
For example, InferenceCloud evaluates messages and topic areas against evolving audience perception to understand resonance, effectively allowing you to test drive or simulate message response. This information is seamlessly combined with our generation tools (and your talking point library) allowing you to quickly produce responsive content.
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“Demonstrating the tangible value our communication efforts bring to the business is always a tough sell”
AI can makes intangible and unstructured data real, giving you precise measurement of everything
So that you can show clearly how you are moving the needle
For example, InferenceCloud compares communication output against millions of datapoints to evaluate message performance. Our “Brand Impact Meter” instantly shows relative strength against competition and allows progress to be tracked.
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“Ensuring our message remains consistent across all platforms and teams is a monumental challenge”
AI can use a consistent set of core talking points, stye and company voice to make it sound just like you
So that you can focus more on the message and less on the execution
For example, InferenceCloud allows you to maintain a set of documents (called a Notebook) that contain core messages and examples and define a single company wide communication strategy for any topic. All content variations and localizations will be based on this core information. InferenceCloud can also be trained on existing content to adopt your voice and style.
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“As the world gets more complex, the amount of information we need to deal with is exploding”
AI can accurately digest huge volumes of information from a wide range of sources both internal and external
So that you can spend more time thinking about the message
For example, InferenceCloud is able to process thousands of pages of documents, do a complete media scan for a specific topic area, compare this with audience preferences and find the precise facts in the haystack that will impress your audience.