Thank you for helping us build the next generation of AI for marketing and communications.

Issues, suggestions or other information can be provided at any time at [email protected].


This short guide outlines the basic steps for getting started with InferenceCloud

Step 1 - Create a new Insight Miner Project

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You don’t have to start here, but we suggest creating a new Insight Miner project and giving Insight Miner some documents or web links.

This will generate insights which will be useful later to build plans and content.

Remember to select some tags and click on the insights tab so that the insights generate.

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Step 2 - Identify some topics with Strategy Explorer

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While you are waiting for Insight Miner to process things head over to Strategy Explorer to identify some topics for your communication project.

These topics are needed to that Inference Cloud knows what to write about and how.

You will end up with a useful chart that gives useful insight into possible priorities.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/332b3a27-6016-4d77-8e34-8f0fad0169dd/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/332b3a27-6016-4d77-8e34-8f0fad0169dd/tip.png" width="40px" /> It is worth taking some time to be as specific, concise and well thought out as possible when giving your inputs to Inference Cloud. Take a few extra minutes to really think about what you are trying to produce - a little extra clarity helps the AI fulfill your needs.

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Step 3 - Build a content plan with Strategy Builder

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Bringing things together…

Strategy Builder takes the topics that you identify in Strategy Explorer, and the insights created by Insight Miner and uses this data to build a communications plan. Think of it like this:

topics + insights = plan

Communications plans are based on what we call Milestones. A Milestone can be an event, a campaign, your quarterly targets, whatever your communication project ultimately wants to achieve.

Click on the Create new milestone button, think as carefully as possible about your objective, then select your topics and insights. Strategy Builder does the rest.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/51636666-ef4b-41b4-9208-0b2b9f8c112e/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/51636666-ef4b-41b4-9208-0b2b9f8c112e/tip.png" width="40px" /> Avoid selecting too many topics at once - this creates wooly content that lacks focus.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/51636666-ef4b-41b4-9208-0b2b9f8c112e/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/51636666-ef4b-41b4-9208-0b2b9f8c112e/tip.png" width="40px" /> Feeling a little uncertain at this point? just send an email to [email protected] and we will quickly get you back on track!

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Step 4 - Create some content

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Once generated your content plan will be displayed as a series of content briefs. Open a brief by clicking on View content brief. Here you can see basic content information and any previously generated content.

You won’t have any content yet, so click on Generate Content and let Inference Writer create some for you.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/51636666-ef4b-41b4-9208-0b2b9f8c112e/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/51636666-ef4b-41b4-9208-0b2b9f8c112e/tip.png" width="40px" /> For some help on getting the most out of AI content generation have a look at the following articles (its worth it):.

Inference Writer

Not happy with your AI generated output? 5 simple things to check

Working with Your New AI Colleague

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Step 5 - Create a detailed briefing document

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In many cases you don’t actually want AI to create the content for you. (AI is good, but not that good).

What you really need is a recipe to help you or your content team create the best content yourself.

In this case select the content option Detailed Briefing Document and Inference Writer will create a super detailed briefing document based on all of the audience, topic, insight and other information that AI has collected.

When generated you can download it as a Word document so that you can make any edits required before passing it on to your content team.

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