So, what “type” of plan can Strategy Builder actually support? After all, the introduction text, when creating a new plan, states the following:

Let’s expand on that: A “Milestone” may be any one of the following, and each one of these may, or may not require communications to take place before, during or after. So, how could we model these? Let’s look at each one in more detail.

An event taking place on one day, such as a product launch or the announcement of quarterly results

An internal comms campaign lasting a month

A multi-day event such as a 3-day conference / exhibition

A multi-month campaign, with no specific “date”