Getting the most from InferenceCloud

Your new colleague is eager to do the hard work for you, but sometimes needs a little guidance

These boxes contain the important information you need for optimizing InferenceCloud

For quick optimization of your results, these callout sections contain essential tips and best practices. Simply compare your input against each piece of advice here, and we'll help you enhance your output.

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Short on time or want to start with an easier introduction, check out InferenceCloud Quick Start Guide

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About this guide

While we've designed InferenceCloud to be user-friendly, we recognize that it introduces several new concepts. AI can be sensitive to specific types of input and guidance.

Think of it as riding a bicycle. It takes a bit of practice, but once you get going, it's a great way of getting around.

This guide offers a comprehensive walkthrough with tips to help you get the most out of InferenceCloud. We'll take you through a specific example, demonstrating how to research a topic, create data-driven strategy, tailor talking points, perform competitive analysis, mine research information, and create plans, content, and detailed briefings using the data-driven strategy and talking points.

If you've already scrolled down this page, you'll see there's quite a bit of information. But don't worry—by working through your own example, we're confident we can quickly boost your efficiency and effectiveness.

If you’ve come here because you want quick tips for improving your content output you can skip down the page to the section The four most important things for quality content output

Contents

Getting started

The InferenceCloud start page has two main parts:

Strategy & Research - is all about using AI to collect and analyze data that results in data-driven strategies that can inform and structure high impact communications and content creation.

Planning & Creation - use these data-driven strategies and talking points to create content plans, content and briefings.

Accordingly we’ve split this guide into these two parts.

See these boxes for the most important tips. If you’ve no time to read anything else, read these!

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Part 1 - Strategy & Research

Good output starts with good input. Provide InferenceCloud’s AI with data, talking points, topics, audiences, competitors and objectives to create strategy and content.

InferenceCloud has three tools in the Strategy & Research category:

Strategy Explorer analyzes audience needs related to a communication objective so your communications are 100% aligned and resonant with the audience
Insight Miner analyzes source materials and generates talking points from those materials so that InferenceCloud has the knowledge it needs to plan and create content
Influence Mapper analyzes both yours and competitive messaging and media perception so that you can understand the pulse and optimize accordingly

These tools can be used in any order, but some scenarios are:

Understand the topics and create the strategies that drive audiences in relation to a specific communication objective using Strategy Explorer, then research source materials that are related to those topics using Insight Miner.