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Strategy Builder is a tool in the InferenceCloud AI suite that allows you use your Insight Miner talking points and Strategy Explorer topics to generate complete campaign plans filled with content that builds towards milestone goals over a period of time. These plans are engineered using AI to achieve the milestone goals in the most engaging and understandable way possible for a specific audience and communication objective.
Taking a few moments to familiarize yourself with how Strategy Builder works will help you better understand and interpret its results.
<aside> 👉 But, before you read on, you may want to take a look at our LinkedIn campaign that we put together using Strategy Builder for the 2024 Champions League final between Borussia Dortmund and Real Madrid.
If you would like to see more examples, including how to create a plan for a product launch, a month-long internal comms campaign or a general 3-month campaign, then click here for examples of Types of Plans.
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When you first create a new Strategy Builder notebook, you will be asked to start by creating a Milestone within that notebook. A Milestone is a point in time when your campaign or plan calls for some action, some end to a campaign, a product launch or something similar. Each Strategy Builder notebook can have more than one Milestone.
When a Milestone is created, up to three Story Arcs are defined for that Milestone: Before, During and After, shown in blue, red and yellow. Each Milestone must have at least one of these, and you can remove the other ones as needed during creation of the Milestone.
Each Story Arc contains a number of automatically-generated Content Briefs on specific dates for which content is to be created for publishing on that date. Initially these dates are pre-populated, but later you can change them to suit your needs while editing the milestone.
Each Content Brief also has its own Title, Description and Short Briefing. These are pre-filled by our system, but you can also edit them as needed. For each brief, different types of generated content pieces may be created.
Depending on your choices, each Content Brief can contain as many or as few pieces of generated content as you desire. For instance, one Content Brief may contain an Article and a Blog Post. Each Content Piece may also have one or more different types of Promotional Assets, where appropriate. The content generated inside each Content Brief is generated using Inference Writer in the same way you would use that tool, so please see the Inference Writer help section for additional details on available content types and Promotional Assets.
As the campaign or plan evolves and the Content Brief dates progress, the time will come to use the generated Content Pieces by publishing them on the appropriate media channels.
After you publish them, you may expect to receive feedback from various audiences on various channels. It is important to record appropriate feedback in Strategy Builder for use when updating the Story Arc.
When ready, all of the feedback can then be used to update the Story Arc’s unpublished Content Briefs.
The final step will be to regenerate Content Pieces, resulting in a new versions of each.
You may then of course compare the versions to establish which one you would prefer to publish, with clearly a preference for the most recent, based on the feedback.
