Working with Your New AI Colleague

Getting the most from InferenceCloud

Thank you for helping us build the next generation of AI for marketing and communications.

This software is still in development and we appreciate your feedback and suggestions to help us further shape and refine this product.

Issues, suggestions or other information can be provided at any time at [email protected].

This short guide provides a series of tips which you may find useful for optimizing your InferenceCloud output

Human Thought

InferenceCloud represents the latest in Artificial Intelligence. But the human is still in charge.

Throughout our user guides we consistently emphasize the need for careful human thought - because the human is still very much the most important part.

Think of it like this - the AI is going to do the work for you, but we still very much depend on the human for the thinking. Tell that AI exactly what you need!

Identify Topics with Strategy Explorer

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/dacf9751-7b5f-429b-82dd-9f6f218a3725/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/dacf9751-7b5f-429b-82dd-9f6f218a3725/tip.png" width="40px" /> It is worth taking some time to be as specific, concise and well thought out as possible when giving your inputs to Strategy Explorer. You might want to refine your input multiple times to get output that is helpful.

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AI answers are only as good as the question!

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/01a00585-d372-41ad-978d-d2f466104557/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/01a00585-d372-41ad-978d-d2f466104557/tip.png" width="40px" /> It is worth taking a moment to think carefully about the objective you are stating.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/cce156d8-3a39-45ce-bee8-875b78399859/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/cce156d8-3a39-45ce-bee8-875b78399859/tip.png" width="40px" /> State the objective as a communications objective that supports a business objective. Example:

“Explain the value of our technology”

instead of

“Sell our technology”.

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AI considers the broader context

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/0b8a6a84-739d-4873-a92c-757188ffef13/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/0b8a6a84-739d-4873-a92c-757188ffef13/tip.png" width="40px" /> Suggested keywords also change depending on the audience, content and objective.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/b18e9804-2433-45a3-aa07-ba618ea0f060/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/b18e9804-2433-45a3-aa07-ba618ea0f060/tip.png" width="40px" /> You may want to try different variations and compare.

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Sometimes there just is no magic

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/f1f46798-cb98-4615-839e-411ee9642a7b/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/f1f46798-cb98-4615-839e-411ee9642a7b/tip.png" width="40px" /> If results seem obvious, or disappointing or lacking in creativity then often the reason is that the topic simply doesn’t have scope for further opportunities. In this case you may want to try refining the request.

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You may need a few attempts to refine the results

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/8464df8d-ea0d-46e4-83b0-b81b0a75e2c6/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/8464df8d-ea0d-46e4-83b0-b81b0a75e2c6/tip.png" width="40px" /> It is often worth iterating several times to narrow down what you are looking for. This applies particularly to providing initial keywords. You will likely want to experiment to guide the AI in the right direction.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/84d4e688-40fd-42d2-9b64-4d573a837898/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/84d4e688-40fd-42d2-9b64-4d573a837898/tip.png" width="40px" /> Remember – humans are smarter!

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Brand names also have an influence

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/6defcf17-08e6-4ab8-804c-d5f155a47788/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/6defcf17-08e6-4ab8-804c-d5f155a47788/tip.png" width="40px" /> If a brand name is mentioned in the context or objective, then the AI will try to search the graph for contextual mentions of that brand.

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Simplicity helps

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/00a23caa-b5fc-4911-992c-e470397ae610/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/00a23caa-b5fc-4911-992c-e470397ae610/tip.png" width="40px" /> Complicated objectives or audience descriptions require a broader search of the graph - this can make answers somewhat fuzzy.

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Find Relevant Insights with Insight Miner

Curate your insights

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/a7fb1c89-6a75-4f35-a564-3aad73d09e8d/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/a7fb1c89-6a75-4f35-a564-3aad73d09e8d/tip.png" width="40px" /> Once Insight Miner has created a set of insights for you it is worth spending some time to remove insights which are not relevant and to edit any insights where you might want to provide some additional context. The better the input, the better the output.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/2fe17632-0924-40ca-9976-f0501d02e899/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/2fe17632-0924-40ca-9976-f0501d02e899/tip.png" width="40px" /> If, after editing insights you choose to regenerate them your changes will be lost. We are working on a better solution for this.

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If you have very specific needs

For example “Examples of AI in industrial applications”.

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The right insights

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/16b5db28-e5bb-4065-89cc-92fdf196a614/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/16b5db28-e5bb-4065-89cc-92fdf196a614/tip.png" width="40px" /> Try to make sure that the insights or documents you are providing actually match the objective of what you would like to write about. For example, if you want an article about the challenges of climate change you need to provide source material to insight minor on the challenges of climate chance. Sounds simple, but…

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Create Your Content with Inference Writer

Before you begin

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/df38f06f-f580-4d97-a549-719930048f33/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/df38f06f-f580-4d97-a549-719930048f33/tip.png" width="40px" /> Ensuring that the supporting input from Strategy Explorer and Insight Miner is good will help create really good content.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/a5d0afbf-2d24-46f5-9bef-f30b4bace0be/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/a5d0afbf-2d24-46f5-9bef-f30b4bace0be/tip.png" width="40px" /> Think carefully about what you are asking Inference Writer to create. Asking for content that focuses on 10 different topics and 200 different insights will likely lead to content soup. Inference Writer will always do its best, but some articles are just not meant to be written.

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Topics & insights

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/9bbe8e77-1093-4f17-9f69-b4fe26d3a80c/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/9bbe8e77-1093-4f17-9f69-b4fe26d3a80c/tip.png" width="40px" /> When selecting the topics you want to write about it is tempting to select many. They are all good topics (which is why Strategy Explorer selected them). However, trying to write about everything rarely produces great results. We strongly recommend selecting only 1-2 topics which will allow Inference Writer to focus.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/9bbe8e77-1093-4f17-9f69-b4fe26d3a80c/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/9bbe8e77-1093-4f17-9f69-b4fe26d3a80c/tip.png" width="40px" /> Try to make sure that the topics match the objective that you have. ****Selecting topics that relate to climate change solutions, but then setting an objective to write about climate change challenges will make the AI work very a bit to hard to keep everybody happy.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/9623cdf1-d5e7-4cbb-b861-f530e73fd5a8/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/9623cdf1-d5e7-4cbb-b861-f530e73fd5a8/tip.png" width="40px" /> If adding insights manually, remember that these will form the basis of your content. Adding only a few vague insights or bullet points will likely lead to a highly simplified output. That said, Inference Writer is great at taking your notes in bullet point form and creating good content.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/a5a5fa57-db88-4589-a398-e6c5fdd0dd47/tip.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b8c407ff-d582-4ee4-8190-b93a08ebca4e/a5a5fa57-db88-4589-a398-e6c5fdd0dd47/tip.png" width="40px" /> When importing insights from Insight Miner it is possible to import hundreds of insights. Inference Writer will do its best to make use of the Insights that are relevant to your content and discard less relevant information, but taking a little time to trim your insights and only select those which are really relevant may help keep your content more on point.

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